What do you think the “next-gen” social media tool will look like?
SmartBrief’s Sean McMahon posed that very question to “Internet Warrior” author Mike “Zappy” Zapolin. Zappy’s prediction? Niche, niche, niche.
“If you’re in social network for a business or social media for a certain age group or a certain niche or geographic area, that I think could be the real breakout,” Zapolin explains, using the evolution of dating websites to support his idea. “The Match.coms of the world might dominate, but smaller sites that cater to specific dating desires (think JDate, eHarmony, etc.) have been able to succeed by fine-tuning the user experience.”
So how can you develop your own niche in the social media world? What would it look like? Who is your target audience? I’d love to hear some of your ideas!