Time does seem to move faster these days, mostly due to the amazing speed by which we can connect with others. With so many social media tools at our disposal, it’s easy to get caught up in the excitement of using this new technology. But at the end of the day, is it really helping you and your business? Will one more app get you more clients?
Blogger Chris Brogan (I recommend subscribing to his RSS Feed) asserts that it is time to buckle down and get back to work:
“We have to wipe at least some of the foolish grin off our face and go back to making something happen. When the novelty wears off, ask yourself a few questions:
What am I doing with XYZ technology? Is it pushing my business forward?
How much time am I spending on XYZ social network? Is it getting me anywhere?
How much of this is pleasurable versus profitable? (And use “profit” loosely.)
What have I neglected while using these tools more and more?
In three years, what will my efforts of the last month have accomplished for me?
When the novelty wears off, the work becomes clearer…”